The Juggernaut

A premium publication for untold South Asian stories

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The Juggernaut is a publication for untold South Asian stories
🗞️Read 1 new story a weekday on our site [<$5/month]
✉️Receive a weekly email newsletter curating South Asia(n) news [FREE]
🤓Get even smarter about the fastest growing region
🙌 Support writers
Reviews
  • Pros: 

    Insightful content on an arena I don't know a ton about.

    Cons: 

    Wish more wasn't behind a paywall (to share around) but makes sense to have as they're just starting out.

    Curious to see where it goes!

    Nick Pappageorge has used this product for one day.
  • Leonard Bogdonoff
    Leonard BogdonoffGraffiti loving hacker
    Pros: 

    Surprising really good content that I didn’t realize I would be interested in.

    Cons: 

    I wish this came out sooner.

    Gives me solid content to feel aware of culture relevant to people around the world.

    Leonard Bogdonoff has used this product for one month.
Discussion
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Snigdha Sur
Snigdha SurMakerHiring@snigdha · founder & ceo of The Juggernaut
Hi PH 👋🏾, I’m Snigdha, founder of The Juggernaut. 🤩What we do: We release one new story a weekday and tell the untold South Asian stories that you need to know — from the Subtle Curry Traits Facebook group to comedian Hari Kondabolu to the erasure of Freddie Mercury’s brownness. We charge less than $5/month and new subscribers get a free week trial and we have an awesome PH discount in the works. 🤔Why I built this: I didn't see myself in the news: I’m Indian-American and grew up in New York. Being Indian wasn't cool growing up. With more South Asians in the news today, I realized I didn’t know what was going on in the region or with its people around the world. There was no global, inclusive, well-reported publication for South Asians, the fastest growing US demographic and the largest diaspora. 🚀How I started: Every weekend, as my side hustle, I’d write a weekly email newsletter curating the best articles on South Asia(ns) with my thoughts on a pressing issue, from the Harvard affirmative action lawsuit to South Asian representation in Crazy Rich Asians. The newsletter grew to the thousands. After doing this for a few months, I realized I was craving coverage I wasn't seeing in other publications. That’s why I decided to start The Juggernaut with our own reported stories. 📰Media is difficult. People like free content. We launched behind a paywall because it allows us to pay writers well and quickly. Happy to answer any questions/comments and can't wait to hear what you think! 🙌🏾Snigdha
Snigdha Sur
Snigdha SurMakerHiring@snigdha · founder & ceo of The Juggernaut
QUICK UPDATE: We're excited to be offering Product Hunt members 10% off the annual subscription for the first year :) 🥳Just click on the link to our website on the sidebar to visit our site from PH
Brian Levin
Brian Levin@brianlevin
The Juggernaut lives up to its lofty name. It has quickly become my go-to source for South Asian news and stories and I eagerly await each new email. I very much look forward to the podcasts, videos, and everything else in the pipeline!
Snigdha Sur
Snigdha SurMakerHiring@snigdha · founder & ceo of The Juggernaut
@brianlevin Thanks so much Brian! We'd love to start other formats soon!
Amirah Jiwa
Amirah Jiwa@amiraaah · Social Impact Strategist
Really great content—articles are well-written, on a wide variety of topics (though all relevant to the South Asian diaspora), and the perfect length to mean they're substantive but not so long that you have to save them to read later. There's one UX flaw that annoys me: whenever I click through to an article from an email and I'm not logged in, logging in takes me to the homepage and not the article I originally clicked through to. Would love a fix for this!
Snigdha Sur
Snigdha SurMakerHiring@snigdha · founder & ceo of The Juggernaut
@amiraaah Great point Amirah! We'll work on this!
Vamshi
VamshiHiring@vamshi4001 · Co-founder @ BearTax
Read about it and the story behind on HN a few days ago. Good initiative @snigdha! Looking forward to reading/listening/watching sensible stories from South Asia.
Snigdha Sur
Snigdha SurMakerHiring@snigdha · founder & ceo of The Juggernaut
@vamshi4001 Thanks so much Vamshi! Do let us know if there are any other ways we can improve :)